Guest blogging is one of the best & highly effective online marketing strategies of all time.
In fact, guest blogging is so helpful that it has now become a vital part of the content marketing strategy for online businesses.
But, because guest blogging has been around for so many years, many newbie bloggers are now questioning if guest blogging is still a reliable strategy.
Well, the answer to that question, in one word, is YES!
Whether you want to grow your organic traffic or expand your network, there are tons of benefits of guest blogging that make it a worthwhile investment.
And in this post, I’ve shared the top 10 benefits of guest blogging to help newbie bloggers fully understand the importance of guest blogging.
Guest blogging is basically the process of publishing an article as a guest author on a third-party blog or website.
At first, the idea of guest blogging may seem odd because you’re basically spending time writing content for someone else’s site and growing views of their blog.
So what’s in it for you?
Well, it turns out there are many major benefits of guest blogging for your blog as well as you, personally.
Here are the top 10 benefits of guest blogging that every blogger should be aware of.
What are the benefits of guest blogging?
Is guest blogging good for SEO?
Or is guest blogging dead?
These are some of the basic questions that every newbie blogger thinks of before planning a guest blogging strategy for their blog.
So here, I have pointed out the top 10 benefits of guest blogging and how they’re incredibly helpful for bloggers.
Guest blogging is one of the proven ways to establish yourself as a thought leader in your industry.
In other words, people tend to trust you more if you have published quality content on websites that are popular and they know & follow.
For instance, let’s assume that you’re a real estate blogger.
Now, your target audience will take you more seriously if you’ve published quality content on websites like TheBalance.com, Realtor.com, HousingWire.com, and other popular real estate websites.
Search engines like Google still value highly-quality backlinks.
In fact, even a single backlink from an authoritative blog or website can greatly benefit your blog’s SEO.
And guest blogging is one of the most reliable ways to earn such high-quality backlinks.
However, one thing you need to remember while guest blogging is that you need to earn “Relevant” backlinks.
Relevant backlinks simply mean getting links from blogs and/or websites from your own niche or industry.
In other words, having a good number of high-quality backlinks can make your blog more indexable and discoverable to search engines like Google.
Not only that but high-quality backlinks can also improve the domain authority score of your blog, which brings us to the next point…
Another major benefit of guest blogging is that it can drastically improve the domain authority score of a blog or website.
What is Domain Authority Score? – Domain Authority Score is a search engine ranking score introduced by Moz to help blog & website owners predict how likely their blog or website is to rank in the Search Engine Results Page (SERP).
Domain Authority Score ranges from 0 to 100 where a higher score means better chances to rank on top positions in SERPs.
Now, if you earn a good number of high-quality backlinks from popular and relevant blogs and websites, it will not just improve the domain authority score of your blog, but eventually, it will also increase the organic traffic to your blog.
The below point explains how!
Most of the online businesses today relish the benefits of guest blogging for SEO purposes.
After all, what’s the point of doing SEO in the first place? – To bring organic traffic!
And why guest blogging is good for SEO? – Because it helps to increase organic traffic!
In short, if you write great guest blogs on authoritative blogs and websites in your industry, you can expect more and more organic traffic flowing to your blog as soon as your guest post goes live.
And, as you earn more backlinks by guest blogging regularly, your blog will start performing better in the SERPs, which will ultimately increase your organic traffic.
“It’s not all about what you know, but who you know.”
Let’s face it. Networking is as (if not more) critical today as it was 50 years ago.
People in certain positions may have the capability to help you grow your blog awareness or collaborate with your favorite brand in your industry.
And guest blogging, apart from all the other benefits, also helps to expand this kind of network.
By writing guest blogs for popular & relevant blogs and websites, not only your target audience will know about you, but other people in your industry will also consider you as the go-to-person for certain things.
And over time, this will often lead to paid collaborations and partnerships with well-established companies in your industry.
How people perceive you online has many impacts on your life.
And with guest blogging, you can build your online reputation as a credible player in your industry.
The more well-researched, educational, and helpful guest posts you publish on authoritative blogs and websites, the more it will enhance your online influence.
In other words, your target audience will automatically start considering you as an expert authority when they’ll consistently see your name attached to guest posts on highly authoritative blogs and websites.
And over time, you’ll become a popular influencer in the eyes of your target audience, which is of utmost importance if you want to turn your readers into buyers in the long run.
Another important benefit of guest blogging is that it helps to drastically grow your brand awareness.
It’s because when you write guest posts on a regular basis, you also get your brand’s name on the best blogs and websites in your industry.
And since there is so much competition on the internet nowadays, getting your brand’s name in as many locations as possible is very important.
After all, no one’s going to spend money on your products/services if they don’t know it exists in the first place.
Research has also revealed that nowadays it takes 5-7 impressions before someone remembers your brand’s name.
And with guest blogging, you can easily garner a high number of impressions on the internet by writing relevant guest posts as often as possible.
When you increase the organic traffic to your blog through consistent guest blogging, you also increase the chances of growing your subscriber list.
And growing your subscriber list is significantly important as it helps to reach an audience that is already highly interested in your content.
Although, most people are not going to easily start following your blog. You need to give them a concrete reason to become your blog’s subscriber by publishing high-quality guest posts.
And, even after that, you also need to regularly produce and post valuable content on your blog to maintain subscribers’ interest in your blog.
One of the excellent benefits of guest blogging is when a third-party blog or site owner publishes your guest post, they also share the new content on their social media accounts.
This, in turn, not only drives brand mentions on social media platforms but also makes you look good in the eye of their followers.
As a result, this makes it quite easier for you to win your target audience’s trust and turn them into your active social media followers.
Last, but not least benefit of guest blogging is they it helps you to receive constructive and insightful feedback from your target audience.
When you talk about a specific business strategy in your guest post, for example, other experts in your industry might tune in to share their opinions as well as ideas in the comment section.
With these suggestions from experts, you can further refine your strategy or come up with a better strategy to do something.
However, you’ll need to smartly invite them to comment by adding a call-to-action or asking about their opinion in the conclusion paragraph of your guest posts.
So, is Guest Blogging Still Worth It?
Short answer – YES!
Like I said in the beginning, guest blogging still has lots of benefits such as building backlinks, growing organic traffic, expanding network, etc.
And I hope that this post has helped you understand all the benefits of guest blogging.