Are you struggling to get more attention, more clicks, and higher rankings on Google?

Out of all the SEO optimization mistakes that most newbie bloggers make, writing an inaccurate blog description is the most common one.

In fact, writing inaccurate blog descriptions not only leads to lower rankings on Google, but it also turns the majority of visitors away because of the unclear message.

What is a Blog Description?

Blog description (also known as meta description in SEO terms) is basically a small piece of text that appears below your blog link in Google SERPs as well as social sites.

There are two types of blog descriptions explained as below:

1. Blog Description: It’s a general description of your entire blog displayed under your blog’s homepage link.
2. Blog Post Description: It’s an individual meta description that you write for every blog post you publish on your blog.

When users perform a search on Google, blog description is the second thing they read (after blog or blog post title) and decide if they want to click on your link or not.

And the more users click on your link, the higher your click-through-rate (CTR) will be, which Google considers a sign of a good result and moves up your ranks based on your position.

So, if you master the art of writing accurate blog descriptions that get more clicks, it will definitely help you rank higher on Google search results page.

But, if your blog description is inaccurate, not only you will lose higher rankings on Google, but it will also hurt your SEO efforts.

Fortunately, learning how to write a blog description accurately is not difficult.

In this post, I will teach you how to write blog descriptions that are accurate, effective, and commands attention.

How to Write a Blog Description?

If you’re running just a blog, then chances are you’re most probably using WordPress.

And the good news is, it’s fairly easy to write a blog description in WordPress.

All you need to do is install an SEO plugin called Yoast SEO (it’s a free plugin) to easily write meta descriptions for all pages and blog posts on your blog.

Let’s look at the step-by-step process to write a blog description for your entire blog.

Step #1

To write a blog description for your entire blog, log in to your WordPress and install the Yoast SEO plugin.

Step #2

Once you’ve installed the Yoast SEO plugin, go to your “Pages” section from the left sidebar and open your home page from the list.

Step #3

Next, scroll down to the end of the page and locate the Yoast SEO plugin options.

Lastly, click on the “Open Snippet Editor” button to edit important meta tags (including the blog description) of your blog.

As simple as that.

Now, before you go ahead and write a blog description, there are a couple of rules you need to remember:

• Mention your brand’s name
• Describe your blog niche
• Add your focus keyword
• What problems you intend to solve with your blog
• Add some power words and call-to-action words to compel visitors to click on your link
• Don’t write more than 155 characters

If following all these rules seems difficult for you, then you can also write a blog description from my fill-in-the-blanks blog description template given below.

Blog Description Template

[your blog name] is a blog that helps [target audience] do/achieve [desired benefit].

Here’s an example:

As you can see, this guy has perfectly nailed his blog description by adding his focus keyword, describing the problems he intends to solve, and a powerful USP – World’s #1 Budget Travel Writer.

Now, this is just one example, below you will find many such blog description examples to learn from and take inspiration.

How to Write a Blog Post Description?

The process of writing a blog post description is quite similar to writing a blog description.

The only difference is, writing a blog description is a one-time thing, while you need to write separate blog post descriptions for each and every blog post you publish on your blog.

In simple words, you need to write unique blog post descriptions for all your blog posts individually.

That being said, let’s look at the step-by-step process to write a blog post description for all your blog posts.

Step #1

Since you’ll already have the Yoast SEO plugin installed, you can directly head over to the Posts section and click on the “All Posts” button from your WordPress dashboard.

Step #2

Now, open any post in which you want to add a blog post description.

Step #3

Next, scroll down to the end of the Post page and locate Yoast SEO plugin options just like we did for writing the entire blog’s description.

Lastly, click on the “Open Snippet Editor” button as you did earlier to add the blog post description for the blog post.

So, now that you’ve learned how to write a blog description and blog post descriptions, we’ve arrived at the best part of this post.

Below, I have shared 7 best tips to write a perfect blog description to garner more clicks from Google SERPs.

In fact, you can use these tips to write and/or improve your blog post descriptions as well.

Without any further ado, let’s dive right in!

5 Tips to Write a Perfect Blog Description (with Examples)

If you really want to learn how to nail your blog description and every blog post description, you’ll find these tips very beneficial.

These tips will help you write perfect descriptions to attract more users to click on your links, increase your blog traffic, and improve your click-through rates.

1 – Length

As mentioned earlier, the right length of your blog description and blog post descriptions is up to 155 characters.

Why? – Because that’s the length Google displays in its SERPs under your page or post link.

So, write your blog description in such a way that all the crucial elements like focus keyword, power words, call-to-action, and what problem it solves fits in the first 155 characters.

Here’s an example:

2 – Write Actionable Description with Active Voice

Your blog and/or blog post description must be written in an active voice and should prompt users to take action, which is to click on your link.

To write an actionable description, think about the problems your target audience wants to solve and describe how your blog post will help them solve their problems to encourage them to click.

Here’s an example:

3 – Include Call-to-Action Words

Call-to-action words can help a lot in encouraging users to click on your link.

All you need to do is, give them a reason why they should click on your page and what they’ll get.

Suppose you have published a post about a specific product. Here, you can just include call-to-action words like Get it now for free, Free trial, Discount code inside, or Learn more to garner more clicks from Google.

Here’s an example:

4 – Add your Focus Keyword

Let’s face it. It’s no secret that Google is more inclined to rank a post or page higher in its SERPs if the search keyword matches a part of the text in your blog or blog post description.

In fact, Google even also highlights the matched search keywords in your meta description to highlight it to the users, which increases the chances of getting clicked.

So, be sure to perform thorough keyword research when writing a new blog post and include it in the blog post description while publishing it.

Here’s an example:

5 – Make Sure It Matches the Content

While following the above 4 tips, you also need to make sure that your blog description accurately describes your page or post’s content.

You see, Google is smart and easily finds out when a meta description is misleading and just tricks users to click on a certain link. Not only that but Google even penalizes such sites.

So when writing your blog or blog post descriptions using the above 4 tips, make sure your meta description is not misleading and accurately conveys what’s inside your link.

Here’s an example:

Over to You!

Writing a blog description or blog post description is nothing less than an art.

And I hope that after reading this post, you have now finally learned how to write a blog description accurately.

So go ahead and start modifying your blog and all blog posts’ descriptions right away.

If you need my help, you can let me know in the comments below.

FAQs About Blog Description

Q:1 – What is a Blog Description?

Blog Description is a small piece of text (also known as meta description) that describes what your entire website is about and is displayed below your website link in the Google search results page.

Q:2 – What is a Blog Post Description?

A Blog post description is a short description (also known as meta description) that describes what your blog post is about and is displayed under your blog post URL in Google SERP.

Q:3 – What is the Ideal Length of a Meta Description?

The ideal length of a meta description for both blog description and blog post description is up to 155 characters. If you go over 155 characters, then the last part will disappear in Google SERPs.

Q:4 – Should I add my Focus keyword in Meta Description?

Yes, definitely. It’s one of the best SEO optimization practices to add your focus keyword in your meta description.