Social media marketing is one of the most effective and powerful ways to succeed in the online business world. – There is no doubt about it!
But, in order to leverage its power to the fullest, you’ve to understand all the key factors of social media marketing.
Now, social media networks aren’t some magic lead-generation tools using which anyone can accumulate thousands of followers and grow their businesses.
A lot goes into earning followers, gaining their trust, and making sales from social media networks.
Specifically, there are 10 key factors of social media marketing that you need to be aware of to achieve significant results for your social media marketing campaigns.
If you’re wondering how you can start social media marketing effectively or what you need to consider, fear not.
I’ve put together a list of 10 most important factors of social media marketing that will help you boost your social media engagement, gain trust, and make more sales.
When it comes to social media marketing, you can’t just start posting blindly and hope that your prospective followers will find you or even like what you’re posting.
You need to be extremely strategic about each post you publish on every social media platform.
Ideally, you should first document a detailed social media strategy that defines your ultimate social media goals, your target audience, and how you plan to get them to follow and trust your brand.
Having a well-documented strategy can help you make the right decisions when you’re preparing social media posts and guide you to improve over time.
Relevancy is supremely important to succeed in the social media marketing game.
Just as News stations pride themselves for being the first to report on the latest story, you also need to treat your social media campaigns the same way.
In other words, you need to ensure that the content you’re posting on every social media platform is not only latest, but it’s also relevant to your target audience.
For this, you can either browse Subreddits, follow hashtags on Twitter, or explore Instagram.
You can even use Quuu, a content curation tool, to make sure that your social media feeds are updated with the best and latest information.
While consistency is extremely important for successful social media marketing, and we will talk about it in detail soon enough.
But first, I’d like to emphasize on the quality of content.
You see, the primary goal of social media marketing is to establish trust with your target audience.
And only the quality content has the power to gain empathy, sympathy, and make your target audience feel passionate about your brand.
In the marketing sphere, it’s called “Brand Affinity Effect”. And once you achieve it through quality content, it becomes easier to convince followers to become customers.
So, make sure every content you post is interesting and informative.
You can also even get a little bit creative and try different ways of creating engaging content to keep the content fresh on all social media platforms.
Timing basically refers to when you publish content on your social media networks.
Now, I’ve seen many entrepreneurs and businesses make the mistake of posting all content at once, which only leads to less visibility.
Just like there is a best time to publish a blog post, posting on social media works the same way.
Your target audience checks social media several times a day. So, you also need to be strategic about when you publish content on social media.
Now, the best time to publish on social media varies from platform to platform. For example, if you’re planning to target your prospective customers on Facebook, then the ideal time to publish your content is between 1 PM to 4 PM on weekdays.
This is when almost half of Facebook’s user base typically browses Facebook after lunch.
Although, identifying the best time to publish content on social media also hinges on your target audience on each platform.
So, I recommend studying, analyzing, and experimenting on each platform by publishing at different times to see what time works best for you.
When it comes to starting social media marketing, most people see it as a “free” strategy.
This is mainly because it neither costs anything to create a page for your business nor it costs anything to publish a post. Unless, of course, you decide to promote or boost it.
But this is where people get it wrong.
If you want to turn your social media strategy to be profitable and see significant results, you can’t treat social media marketing as just a “free” strategy.
You must invest in it, either directly through paid ads or work with social media influencers to promote your products.
Social media networks are platforms to exchange value. So, if you want your target audience to like and comment on your post or even buy from you, you need to provide some value in exchange.
This value can be either in the direct form such as promo/discount codes or it can be in the indirect form such as entertaining, educational, or practical content.
The point is, value is one of the highly important factors of social media marketing and you must make sure that you’re offering enough value in exchange.
Consistency plays a crucial role in social media marketing.
If you post heavy volume of posts one week and then nothing in the next, it could drastically affect your results.
You see, your loyal followers want to know when they should expect new content from you. So, if you keep changing your publishing schedule, it can alienate your target audience.
This is why it’s supremely important to create a publishing schedule for all social media platforms.
Social media platforms are a place for people to connect and interact with each other.
And if you use them as a company instead of an individual, it would be very difficult for you to attract your target audience and connect with them.
So, even if you’re using the company’s social media profile to publish content, you still need to adjust the tone and the voice you use.
In other words, your social media posts must have a human touch if you want to leverage them effectively.
Apart from the human touch, you also need to make sure that the content you’re publishing is engaging enough if you want to build an interactive community of followers.
On the other hand, if you just publish content for the sake of consistency and hope that you’ll still gain followers, then you’ll only be able to create a community of passive followers.
Passive followers are technically people who follow your brand but never engage or interact with your posts, which is basically worthless.
So, if you want to grow an engaging community of active followers, you also need to engage with them on a regular basis.
You can either answer their questions, solve their problems, or start a conversation with them.
The best example I can give you is Netflix.
Finally, the last key factor of social media marketing is your future plan to scale.
As you already know, the bigger your social media community is, the more sales you can churn out.
So, even though you’re starting out on just one social media platform, you need to have a concrete plan to leverage other social media platforms in the near future and start posting more content, even if you need to hire dedicated people to handle the increased workload.
Social media is incredibly powerful. It can help to make fortunes overnight when you know how to approach social media. And by adding these 10 factors of social media marketing in your campaigns, you can most certainly expect to earn the highest-ROI for your efforts.