So, you want to learn how to add Google Adsense to your WordPress blog and start making money, eh?
Well, when it comes to making money from a blog, Google Adsense is by far the most popular way to make money blogging.
And the best part?
Learning how to add Google Adsense to your WordPress blog is also fairly easy.
All you have to do is, add the Google Adsense code to your WordPress blog and it will automatically start showing ads and making money without needing to deal with advertisers.
Now, before we jump in the process of how to add Google Adsense to your WordPress blog, let’s first take a look at:
In Google’s words, “Google AdSense provides a way for website owners to earn money from their online content. AdSense works by matching text and display ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads the amount you earn will vary”.
In simple terms, Google Adsense is a popular advertising network created and maintained by Google, which allows bloggers, app developers, and website owners to earn money by displaying images, text, or video ads on their blogs, apps, and websites.
Google Adsense basically connects advertisers with publishers who have built a relevant audience for their ads.
It goes through its entire ads database and finds the most relevant ads based on your blog’s content and places contextual ads in various spots of your blog like header, footer, sidebar, and in-between posts/pages.
For instance, if you blog about fitness, it will place ads related to workout equipment or nutrition products on your blog. This basically increases the likelihood of getting more clicks on the ads and help you make more money.
And as far as your ad income is concerned, Google Adsense runs on a CPC (Cost-Per-Click) system in which every time a blog visitor clicks on the ads on your blog, you earn a certain amount of money for each click.
If you want to start monetizing your blog from day one, then Google Adsense may not be the right monetization channel for you.
You see, in order to make a lot of money from Google Adsense, you’ll need to generate a huge traffic base on your blog.
Now, we all know that for a new blog to achieve even a hundred-thousand visitors a month can take several months. And for some niches, it could take over a year.
On the other hand, if you rather prefer using Google Adsense to make money blogging and willing to be patient to grow your traffic base, then I will show you the entire process to help you get started.
Once you start generating a considerable amount of traffic, you’ll need to get Google Adsense Approval In order to place ads on your blog.
Now, getting Google Adsense Approval is not rocket science.
However, I’ve seen many newbie bloggers make the mistake of applying for Google Adsense on the same day they launch their blog.
Later, they get discouraged due to rejection from Google Adsense.
The most important thing you need to keep in mind for getting Google Adsense Approval is that you need to make sure your blog has enough quality content and adheres to its guidelines.
For this, I highly recommend reading Google Adsense Policies thoroughly to make sure your blog complies with all their policies before applying for approval.
Apart from policies and quality content, make sure that your blog provides a good user experience.
This, again, isn’t rocket science. Just pick a good quality theme that is attractive.
After you’ve published some quality content and got approval from Google Adsense, it’s time to place the Google Adsense code to your WordPress blog.
Here’s an easy-to-follow, step-by-step process to add Google Adsense code to your WordPress blog.
This goes without saying but the first thing you’ll have to do is register your account on Google Adsense.
Now, if you already have a Gmail account like most people, you can just sign up on Google Adsense using the same account.
So, open the Google Adsense site in your browser and click on the Sign-Up button.
As you click on the Signup button, you’ll be prompted with a form asking you to enter your email address and specify your blog on which you would like to display Google Adsense ads.
Fill the necessary information in the form and click on the Save and Continue button.
After that, you’ll be asked to select your home country and accept the Terms and Conditions to proceed further.
Lastly, click on the Create Account button.
With this, you’ve now finally signed up on Google Adsense.
Now, the next step is to activate your account.
To activate your Google Adsense account, first fill all the necessary details and then connect your blog to Google Adsense by adding its code in your WordPress blog as shown in step 3.
Once you’ve filled all the details asked, it will redirect you to a page with your unique Adsense code.
Add this Google Adsense code into the header file of your WordPress blog.
Now, if you’re a non-technical person like me, the easiest way to add the Adsense code snippet into the header file of your blog is through the WordPress plugin called Insert Headers and Footers.
Once you’ve installed the plugin, navigate to Settings > Insert Headers and Footers, and paste your unique Google Adsense code in the header section as shown in the image below.
Google Adsense usually takes up to 3 days to review your application to join the Google Adsense program.
And once you receive the approval, you can start creating ads in your Google Adsense account and place them on your WordPress blog.
Once your application is approved, it’s time to proceed further and learn how to create ads in Google Adsense.
Now, to create an Ad in Google Adsense, you’ll first need to sign in to your Google Adsense account.
After that, click on the Ads from the left side panel.
In the Ads tab, you’ll see the following 2 options:
With Auto Ads, you basically give permission to Google Adsense to automatically place ads at different places on your blog. To enable Auto Ads, you just need to add a snippet of code to your WordPress blog.
Ad Units, on the other hand, allows you to create Adsense Ad units manually. You can decide an Ad’s size, shape, location, etc.
Now, when it comes to choosing between Auto Ads and Manual Ads, the decision comes down to your individual preference.
I personally prefer to have full control over where the ads are placed on my blog.
But, if you’re not a control freak like me and want to place ads on the most optimal locations within your blog and maximize your earnings, you can go with Auto Ads.
Below, I will show you how to create both, Auto Ads and Manual Ads, for your WordPress blog.
If you want Google to place ads on the most optimal places in your blog, then follow the below-mentioned steps.
First of all, click on the Auto Ads from the left sidebar and click on the Get Started button.
As you can see, by default all ad formats are enabled.
Now, if you don’t want to place a particular type of ad format, then you can simply disable that ad format.
Once you’ve selected your preferred ad formats for the Auto Ads, click on the Next/Continue button to proceed further.
On the next screen, you’ll be prompted with a code snippet to be added to your WordPress blog as shown below.
Copy the code snippet and add it to the header section of your blog’s home page.
Alternatively, you can also add the code snippet to a specific page or post.
To add the code snippet, you can use the Insert Headers and Footers plugin that you used earlier to add the Google Adsense code for approval.
If you want to place Google Adsense ads manually on your blog for better user experience, then follow the below-mentioned steps.
First of all, open the Ads tab from the left sidebar and click on the Ad Units as shown in the below image.
As you can see, there are 4 different types of ad unit options available to choose form.
For this demo, let’s proceed with the Display Ads.
Click on the Display Ads, you’ll be prompted to specify a name for your Ad Unit.
Right under the Ad Unit Name text field, you’ll have options to select the shape of your ad unit.
Select the Ad Shape that you prefer from either Square, Horizontal, and Vertical.
Whatever Ad Shape you choose, you’ll see an example ad to help you understand how it will look on your blog.
Lastly, under the example ad, there will be an HTML code snippet that you need to add it wherever you want to display this particular ad on your blog.
Now, you can place the manual ads in either sidebar of your blog or in-between pages and blog posts.
To display Google Adsense Ads in the sidebar of your blog, sign in to your WordPress dashboard and navigate to Appearance > Widgets.
After that, copy the Ad Unit code snippet which we earlier created and paste it in the Custom HTML widget as shown in the image above.
To display Google Adsense Ads within pages and blog posts, first copy the code snippet of the Ad Unit we created earlier.
Now, open the page or the blog post in which you would like to place your ad.
For example, let’s suppose you want to place Google Adsense Ad into one of your blog posts.
For this, click on any specific blog post and open the Code Editor as shown in the below image.
After that, paste the code snippet of your Ad Unit either at the starting of the content, in-between paragraphs or at the end of the content and update the blog post.
Now, open the live link of the blog post and you’ll see the Google Adsense being displayed at whichever location you pasted the code snippet.
And it’s done!
This is how you can add Google Adsense to your WordPress blog and start making money.
With this, we’ve come to the end of this tutorial. I hope you found this post helpful in setting up Google Adsense in your WordPress blog.
In case you have any questions, feel free to shoot them in the comments below.
So, have you started your own blog yet?
If not, I’ve written an incredibly helpful guide on How to Start a Blog in 2020. Make sure to check it out!