Since last 5 years, I have been creating content for the internet.
And in those 5 years, I’ve discovered one simple thing –
If you want your website to rank higher on Google, you need to do Search Engine Optimization.
Search Engine Optimization (or SEO) is basically the process of affecting the visibility of a webpage or a blog post of a website in Google’s unpaid search results.
Simply put, It’s about doing all the things like writing great content, creating backlinks, taking care of on-page SEO, etc. to get your website ranked higher on Google.
When I launched my first blog in 2014, I struggled a lot in getting it ranked on Google.
I launched 3 blogs prior to this one and shut down all of them.
Reason? – None of my previous blogs ranked on Google because I never performed any SEO activities.
So, before starting yet another blog (this one), I thoroughly researched how to rank a website on Google.
In fact, I have been experimenting with different SEO practices for the past 3 years and what I’ve discovered is that there are about 200 Google SEO ranking factors that determine the ranking of a webpage or a blog post.
But, the good news is that you don’t need to take care of each of those 200 SEO ranking factors to get your website ranked on Google.
There are some best SEO practices that can help you move the ranking needle faster.
But first, let’s quickly learn how Google actually ranks websites.
So, How Google Ranks Websites?
No one entirely knows that.
I’m sorry but that’s the truth.
And the so-called expert marketers who claim they know exactly ‘how’ are just simply lying.
But on the bright side, Google has given clues from time to time on how they actually rank websites.
Now, before you can use those clues to your advantage, you need to first understand the main goal of Google.
Just like for any product to be successful, it is important to make sure that the users are happy so that they come back and remain loyal.
And Google is no different.
In Google’s case, their number one priority is to store (index) websites in their data centers and find the exact information from a website that a user is looking for.
So, how does Google find exactly what I am looking for?
Well, Google has created a complex algorithm that judges websites and ranks them based on a number of ranking factors.
And the websites that get ranked high on Google simply perform the secret tactics that Google determines as best SEO practices.
In this blog, I’m going to reveal these best SEO practices so that you can too rank your website higher on Google faster.
That being said, let’s dive right in!
I’m sure you have already heard & read about the importance of ‘quality content’ at least a hundred times, but there is a reason why it has been talked about so often by everyone.
You see, you can create all the content you can, but if the quality is not there, then good luck to ranking your website on Google.
So, what does “quality content” really mean?
The answer is very simple actually.
Just ask yourself – Does the content of my website or a blog post do any of the following things:
If your content is doing none of the above things, then why are you even trying?
You see, for any website to rank high on Google, it needs to have a value for the readers.
So, create content that truly provides some sort of value if you wish to rank high on Google.
Though keywords don’t hold the same value it once used to, but they are still necessary.
It’s what Google uses to index your website or blog.
Simply put, your choice of words and keywords in the content of your website still matters. But, this doesn’t mean that you fill all the keywords you can find in your website content.
That “keyword stuffing” strategy is a thing of the past.
In fact, if you stuff keywords in your content without providing any real value, there is a high chance that Google may penalize your website.
So, instead of stuffing keywords in the content of your website, focus on creating content that provides real value.
And as far as keywords are concerned, there are still a few places where you can put your main target keywords without feeling guilty about it.
The first and the best place to add keywords is the title of your content.
…It’s a little bit tricky!
The title of your website or blog post content has to accomplish the following multiple objectives first:
It’s difficult to get this trifecta. But they all are important.
As for the length of the title, there are no strict rules. You can write the title as long or as short it needs to be.
But, just don’t make it too longer than 12 words unless you absolutely have to.
In addition to title, there is a meta description tag in your HTML code where you can (and you must) put your main target keywords.
But again, the meta description needs to be accurate and well-optimized.
In layman’s terms, the meta description tag basically helps Google in indexing your website accurately.
So, make sure that you write the meta description accurately. Because if you fail to do so or if you try to misdirect Google in the meta description, you will end up hurting your chances of ranking higher.
URL is the last place where you can add your main target keywords without having to worry about Google penalizing your website.
So, write custom URLs for every webpage & blog posts. But, be sure not to stuff too many keywords in a single URL.
Keep the URL short with just one or two keywords max. so that Google doesn’t suspect it as keyword stuffing.
If you add multiple images in the content of your website (which you should), then make sure that you’re taking full advantage of it by making them Google Image Search Friendly.
What I mean is that whenever you add images in between your content, make sure that name it in a way that Google can easily identify the picture and also has keywords in the image name.
But again, just like writing the title of your content, it’s important to write the image file name and caption that accurately represents the image.
Google is biased towards websites and blogs that are well-designed and easy-to-navigate.
Conversely, if your website structure is poorly constructed, has broken links, and often causes confusion to visitors, then Google will think your website is not being managed well and thus it doesn’t deserve a top position in search results.
So, make sure that the design of your website is nice to look at and easy to use.
I have already mentioned that the quality of content matters the most in ranking your website higher on Google.
But what I didn’t mention earlier is that having quality content has multiple benefits.
For starters, having quality content will encourage people to share your content on social media as well as on their own blogs and websites (backlinks). This will result in bringing more traffic to your website.
Secondly, once Google sees that your content is being shared by a lot of people, it will consider it as potential quality and place it on top positions in its unpaid search results. This will also ultimately drive more organic traffic to your website.
The more often you push out quality content on your website, the more it will affect the ranking of your website.
You don’t have to do it every day. But make sure that there is a steady flow. Why this is important is because Google prefers fresh content on its top positions.
For me, I try to push out quality content 1-4 times a month. For you, the frequency might be higher.
The point is, it’s super important to push out well-researched, high-quality, and in-depth content regularly in order to improve your website ranking on Google. And the sites that push out new content irregularly, should also expect the same in their Google rank positioning.
So, create a plan to consistently push out fresh, quality content and stick to that plan no matter what.
I know that the tactics I shared above aren’t really secret tactics. But Google considers them as best SEO practices and they will, in fact, remain timeless no matter how many times Google tweaks its SEO algorithm.
So, start using these best SEO practices and if you’ve any questions regarding any tactic, I’d like to hear it in the comment box below.