Learning how to write blog post titles is an extremely important skill for bloggers.
Titles have the power to completely change the destiny of your blog posts.
In fact, the majority of internet users often decide to click on your link from Google search results or social media platforms – and ultimately read your post – based on the title alone.
Yet, there are still so many bloggers out there who completely neglect the importance of blog post titles.
They spend hours writing and editing their content while spending only 5-10 minutes of time to write blog post titles.
As a result, they hardly receive the results they expected.
In this post, I’ll explain why blog post titles matter so much, what type of blog post titles get the most clicks, and how to write blog post titles that are highly effective.
Blog post titles are nothing more than just a couple of words on top of your blog post.
But, they’re still extremely important for 3 main reasons:
Now that you finally know why blog post titles matter so damn much, it’s time we take a look at some of the most popular types of blog post titles that get clicked the most.
According to a recent study by Conductor, internet readers prefer reading articles with:
Let’s take a deeper look at each of these blog post title types.
As you can see from the above graph, internet readers prefer reading blog posts title with numbers the most.
This is partly because our brains are naturally attracted to numbers as they help to automatically organize information in a logical order.
Apart from this, blog post titles with numbers work the best because:
So, if you simply use a number in your blog post titles, numerals instead of text, then you’ll have better chances of getting more clicks on your blog posts.
Here’s an example:
Reader-addressing blog post titles are all about just putting “You” or “Your” in your blog post title.
These two words make can make your blog post more personal to your target readers, which will ultimately boost your click-through rate.
Here’s an example:
How-to titles are extremely popular because they help internet readers achieve a specific outcome or solve a specific problem through a tutorial.
Think about a time when you wanted to learn something and you naturally typed “How to XYZ” or “How Do I Do XYZ” and you instantly received search results that exactly started with “How to XYZ”.
Here’s another example:
Internet readers love well-researched, in-depth resources guides.
For bloggers, they help to target a specific group of audience.
For example, “Beginners’ Guide” helps to target people who are just starting out and would like to learn about a particular topic from basic.
Here’s an example:
Posing your blog post title as a question is a well-proven way to evoke curiosity and attract readers’ attention.
Blog posts with question titles have always worked as they intrigue readers into clicking on your post to find out the answer.
Here’s are some examples:
Writing highly-effective blog post titles is definitely not easy.
It takes lots of practice. But most importantly, it also requires testing different variations to see what works and improves performance significantly.
However, there are some certain things you can do every time to drastically improve the chances of getting more clicks on your blog post titles.
Below, I’ve shared the top 7 brilliant tips you can use to make your blog post titles more effective and increase your click-through rates.
The first thing you need to keep in mind while writing blog post titles is to make sure you’re setting the right expectations in every title you write.
You see, unlike the title of a magazine article, blog post titles need to be more descriptive about the content.
When you read a magazine article, you almost always have the entire piece in front of you including the images, captions, etc., which basically helps you to decide whether to continue reading or not.
But when you’re reading a blog post, which you usually see either in Google search results or on the social media platforms, you don’t really have much additional information except its title and meta description.
So, it becomes more crucial to convey what exactly your blog post is about.
And, if you write click-bait titles that everyone will want to click but has nothing to do with the content, readers will definitely be going to have a bad experience and ultimately a bad impression of your blog.
As a result, most of them will never come back to your blog.
Therefore, it’s critical to ensure that you’re setting the right expectations when writing blog post titles.
When writing blog post titles, try to communicate a benefit or make a promise about what your blog post will deliver to your readers.
If you’re not sure how to convey a benefit, just think yourself as the ideal reader of your blog post and subconsciously ask yourself – “what’s in it for me?”.
And once you finally have a concrete answer, communicate it in your blog post title.
Just take this blog post for example. You might have clicked on this post probably because you saw the “Boost Your CTR” in the title.
I was able to communicate that particular benefit only because I asked myself the same question – what’s in it for me? – and you should also do the same.
As bloggers, we all should find keywords that our target audience is searching for. But many bloggers still skip this part.
While it’s true that Google Search Engine has evolved a lot and now the emphasis must be on writing for the user rather than the search engine.
However, it’s still necessary to think about what your prospective readers are searching for and include at least one keyword so that your blog post ranks in the search results for the keywords it deserves to be found for.
For keyword research, I personally love using the SEMrush tool to find keywords for all my blog posts.
It comes with many useful features such as Keyword Magic Tool, SEO Topic Research, Content Analyzer, and so on. You can learn everything about the tool in detail in my SEMrush Review post.
There is a very thin line between curiosity-evoking titles and clickbait titles and bloggers must understand the difference between the two of them.
A title is basically considered as a clickbait when you convey or promise something in your blog post title but don’t satisfy or live up to your promise in your blog post content.
And this type of blog post titles always frustrates internet readers.
On the other hand, when you’re aiming to write curiosity titles, make sure you’re not giving away all answers in the title.
Most internet users don’t like ambiguity. They rather prefer knowing what they’re going to get before clicking on a link.
So, the next time you’re writing a title for your blog post, ask yourself:
“Does my blog post title have a bit of intrigue?”
“And does my blog post content delivers what I’ve promised in its title?”.
Another proven way to get more clicks on your blog posts is by adding the numbers, questions, or how-to elements to your blog titles.
You see, internet readers type questions into Google all the time. And by thinking about those questions, you can easily write click-worthy blog post titles.
In my blog niche, for example, people often type questions like “How to Make Money Blogging” or “How to Make Money from Blog”.
So, I have simply written an entire blog post on How to Make Money Blogging to address this question.
Apart from this, you can also use the “How-to” element in your blog post titles and tie a benefit with it. This type of blog titles work really well in search results.
Plus, you don’t always have to add the “How-to” in your blog post title. Instead, you can also use numbers along with words such as “10 Tips to XYZ”, “10 Techniques to XYZ”, or “10 Steps to Achieve XYZ” in your blog post titles.
All these variations work equally well when you communicate a benefit along with it in your blog titles.
This one is really easy because all you need to do is address your target readers by simply adding the words “You” or “Your” in your blog post titles.
By adding just one of the above two words can not only make your blog post titles more personal, but it also helps to instantly catch the attention of the ideal readers of your blog post.
And if you’d like to, you can also always flip the title a little bit. For example, a title like “How to Add Google Adsense to Your WordPress Blog – A Beginners’ Guide” makes it crystal clear that this blog post is for beginner bloggers.
Similarly, you can also try experimenting with such different variations to make your blog post titles unique from competitors.
This is probably the most important tip that you need to remember when writing blog post titles.
You see, power words like “Boost”, “Irresistible”, “Breathtaking”, etc. have the ability to trigger an emotional or psychological response, which is why people generally can’t resist them.
Therefore, it makes sense to use such power words in your blog post titles to entice your target readers to click on your link and read your content.
For example, “secrets”, “free”, “easy” and “mistakes” are some of the power words that work really well in most of the blogging niches because they can make almost anything sound more intriguing and appealing.
So, the next time you’re writing a title for a blog post, try to include at least one power word into the title.
Here’s a useful resource by Coschedule with 180+ power words to write emotional blog post titles.
I know what you’re thinking…
Writing one perfect blog post title is already hard enough and here I am, asking you to write a bunch of them.
But before you make any assumption, I have a couple of good reasons why.
Just like any artist practices his or her craft several hours every day to perfect his or her skills, bloggers also need to practice writing if they wish to improve their skills. And this includes writing blog post titles as well!
In addition, there is also scientific research that proves the creative process always moves through five stages.
So, if you force yourself to write a minimum of 5 different blog post title variations, you’ll soon have 10 more without even thinking about too hard.
Apart from perfecting your skills, writing 5 title variations will also allow you to test them against each other to identify which performs the best.
You see, you might write a perfect title for your blog post, but sometimes it may not be best to use it as your SEO title. But, they can most certainly work well on other platforms (more on this later).
And by having other variations for that title, you can test all of them to see which suits the best as the SEO title for your blog post.
When you publish a blog post, you’re most likely to promote it on several platforms such as search engine listings, forums, social media, newsletters, and so on.
Now, if you write 5 different variations, you can use different titles on different platforms instead of using the same title everywhere.
In fact, using different titles on each platform makes sense because you’ll be appealing to a slightly different target audience on each platform.
Writing highly-effective blog post titles is definitely not easy.
It takes time, patience, and a lot of practice.
But by using the above tips, you can instantly make your blog post titles more intriguing to your target readers, and most importantly, boost your click-through rate.
Remember, it’s worth putting extra efforts into crafting your titles as they have the power to change the destiny of your blog posts.
With that, it’s time for you to tell me about your favorite tips or techniques to write blog post titles?
Share it in the comments below. 🙂