Keyword research is an essential part of SEO. It can have a dramatic impact on your digital marketing strategy.
In fact, if you choose the wrong keywords or don’t give keyword research enough importance, then you’re destined to fail.
I learned this lesson hard way.
But, since I’ve dedicated my blog to teach Digital Marketing for free, I’ve decided to share the top keyword research tips that I learned through lots of trial and errors.
Now the good news is, selecting the right keywords is not a guessing game. You can find the right keywords very easily if you simply use my keyword research tips.
The bad news is, keyword research is an ongoing process and it often takes a few hours to find the right keywords.
Agree. There are plenty of keyword research tools out there to assist us. But this blog is not about those keyword research tools.
It’s more about keyword research strategies & principles that many top digital marketers and bloggers follow.
These keyword research tips will not only help you learn how to choose right keywords for your blog or website, but they will also help you cut down time needed to perform keyword research to under 30 minutes or less.
Let’s dive right in!
Tip #1 – Select Keywords Based on Audience’s Intent
Simply put, when you’re selecting a keyword, just ask yourself the following question:
What does most people who are searching for this keyword would want to see?
For example, suppose you’re searching for How to Choose Blog Topics.
Using the above search query, are you looking to buy some product or just looking for information?
Answer: the second one, correct?
But what if you’re targeting a keyword that most people use to find a particular website and not information or any product.
Let’s take one of Brian Dean’s blogs for example.
Brian Dean posted a BuzzStream Review article which is currently ranking on 2nd position for the keyword “BuzzStream”.
You might think that the 2nd position must be driving him thousands of visitors every month.
But in reality, he receives less than 200 visits per month.
And No! I didn’t hack his Analytics. He shared the stats in one of his blogs.
All his efforts, time, and money went ashtray.
So the lesson here is, you may come across some keywords that may seem easy to rank for, but before targeting a specific keyword, make sure that that keyword is not searched by people to just navigate to a specific website.
Tip #2 – Include Synonyms and Related Keywords in Your Content
Most blogs and websites that I’ve observed so far, only optimize their content around the main keywords.
But, If your goal is to attract and bring in as many visitors as possible, then you need to optimize your content not just around the main keywords, but also around the synonyms and related keywords of those main keywords.
Take this blog for example. My main target keyword for this blog is “Keyword Research Tips”. And I’ve already mentioned that keyword multiple times in my content, but I didn’t stop there.
I’ve also added synonyms like “Keyword Research Strategies” and related keywords like “Keyword Research Tools” in this blog.
This simple keyword strategy will help me target multiple keywords through a single blog post.
In fact, this same strategy is also used by Brian Dean and Neil Patel. And they also recommend using it in their blogs.
The point I’m trying to make here is, this strategy works. So, go for it!
Tip #3 – Target “Support” Keywords
Support keywords basically means keywords that are very closely related to your main keywords.
For example, my website’s main target keyword is “Digital Marketing Blog”.
But I can only write so many blogs on the keyword “Digital Marketing” or “Digital Marketing Blog”.
So, the solution that I’ve come up with is targeting keywords that are closely related to my main target keyword.
And since Digital Marketing is a very broad subject, I’ve lots of support keywords available to target (keyword research tips is one of them). 🙂
Now, let’s say you sell beauty products on your Ecommerce store.
So, you must be targeting keywords around your products like “Buy Beauty Products Online” or “Cheap Beauty Products Online”, etc.
But don’t stop there.
Target keywords that people, who are searching to buy beauty products online, may also search for.
- Personal care tips
- Best beauty product brands
- How to use [beauty product name]
You might want to create content around these support keywords and target them as well.
Tip #4 – Answer Your Audience’s Common Questions
This is one of my favorite and go-to-strategy, especially when there are no blog ideas left in my bucket list.
In fact, this strategy has helped me many times in uncovering low-competition, high-search volume keywords.
And the best part is, answering common questions won’t just help you find new keywords and topic ideas, but it will also help you learn more about your customers’ wants and what exact information they need before making a purchase.
For example, let’s say you have an auto repair shop.
The obvious main target keywords of your website would be “Auto Shop in [City Name]” or “Best Auto Repair Shop [City Name]”.
Now, let’s say the people often search “how often do I need to change engine oil?”
In this case, people who are searching the above question are thinking about getting the engine oil changed in their car.
To attract those people, you could write a blog post about the topic and publish it on your website.
This way, you can easily attract these people to visit your website, which can increase your brand awareness and you also connect with a potential customer.
Tip #5 – Let Google Help You!
Tell me if this seems familiar.
You’re searching for something on Google. You type probably 2 words and all of the sudden, Google gives you a list of suggestions.
Suggestions that you didn’t ask for, but they turned out to be incredibly helpful.
Why? – Well, it’s because Google is designed to learn user behavior. Neil Patel has confirmed it.
In fact, whenever you search something but then had to modify your search term, Google learns that.
Not only that, but Google also updates its suggestions every 2-3 weeks to make sure the suggestions are familiar according to your search behavior.
As a result, Google helps you in finding a list of long-tail keywords in a matter of seconds.
So there you have it. Instead of spending hours every time you need to do keyword research, you can just let Google help you with that.
Now It’s Your Turn!
I hope you found this blog useful. If you did, help others find it by sharing it on your Twitter, Facebook, LinkedIn, or Pinterest. 🙂
So, which strategy did you like the best?
Which one are you planning to implement next?
Let me know by leaving a quick comment below.